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 “Wine is similar to fashion: it is a work of art”
An interview with Flora Dalle Vacche

Profession: influencer. In real life, Flora Dalle Vacche creates digital content (mostly photos and videos) that she posts on her social media channels in order to promote businesses using her image. A life committed to attention to detail and concern for the community that follows her – every shot, according to Flora, must be as close as it can be to perfection, not leaving anything to chance.

This interview with Flora Dalle Vacche is still a part of our ongoing analysis on the notion of nobility through the thoughts of bloggers and influencers who have decided to participate in Duchessa Lia’s project #makeyourdaynoble: every day can be special; all it takes is the right attitude and good wine close at hand! 

When did you realize that you would have used social network sites as your working tools?

I signed up on Instagram and I started my blog in 2013, which is when I graduated in Literature and Languages. I started recounting my everyday life through pictures and in the mean time, I enrolled in a Master’s Degree in History of Contemporary Art at the University of Ca’ Foscari in Venice. The turning point came a year later, in 2014, when I went to Milan Fashion Week for the very first time – that was when companies started to notice me and offer job gigs.

Your visual identity brings your face to a focus. How do you work out setting, outfits and locations? In particular, what do you like to convey?

Before shooting, I do my research in order to find the most appropriate location to associate with the product that I’m endorsing. Each picture is carefully studied, from the poses to the outfit. I am naturally inclined to be very meticulous and I don’t leave anything to chance. There are a lot of conflicting opinions lately about the fact that Instagram has apparently lost its initial spontaneity. For me, Instagram has certainly changed through the years and as of now many people are using it for work. So, in my case, it is absolutely inappropriate to post pictures that have not been properly handled. But, Instagram is still a place where you can interact with and discover new people. Thanks to Instagram, I have made meaningful friendships that started as online acquaintances and then they turned into real-life ones.

"I think wine is a great way to bring people together, create new situations and ideas as well as allow us to spend pleasant moments.

What kind of skills did you have to learn in order to be a fashion blogger?

I don’t think there is such a thing as a “school” or “rules” that tell you how to become a fashion blogger. Instead, I believe that it takes a lot of passion, determination, hard work and creativity. This job has greatly helped me to reach out to others. I am a shy type of person, but this job has allowed me to interact with different people and situations.

What does fashion mean to you?

I’m Venetian, need I say more? Jokes aside, in the past few years I’ve had the pleasure of working with different wine labels and I have learned a lot from these experiences. I grew very fond of this environment that I have thought about attending sommelier courses and, maybe one day, open my own winery. I believe that wine is an excellent tool in order to bring people together, develop new views and ideas and it enables us to have enjoyable moments.

Che cos'è, per te, la moda?

Fashion for me is an art form: it means creativity, innovation – it is knowing how to look to the future without forgetting about the past; it is a never ending change, evolution.

What does wine mean to you? What kind of relationship do you have with wine?

I’m Venetian, need I say more? Jokes aside, in the past few years I’ve had the pleasure of working with different wine labels and I have learned a lot from these experiences. I grew very fond of this environment that I have thought about attending sommelier courses and, maybe one day, open my own winery. I believe that wine is an excellent tool in order to bring people together, develop new views and ideas and it enables us to have enjoyable moments.

Does wine follow fashion trends or does it shape them?

Il vino segue le mode o le ispira?

I think that they could both draw inspiration from one another. You can find wine in the most important fashion, cinema and art affairs. They often produce special bottles for various cultural events. I remember those stunning bottles made for the last edition of Design Week which I attended in Milan – they weren’t just regular wine bottles but actual pieces of design! Outstanding!

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