DUCHESSA LIA - PRO WEIN 2026

From 15 to 17 March 2026, Düsseldorf will once again become the world capital of wine with ProWein, one of the most important international trade fairs dedicated to the wine & spirits industry. This year, Duchessa Lia will also be attending the event to share its vision of Piedmontese wine and meet professionals from all over the world.

Taking part in ProWein means stepping into a setting where tradition, innovation and the international market come together: the ideal stage to bring the quality and identity of great Piedmont wines to the world.

ProWein: the international hub for wine

Founded in 1994 and organised by Messe Düsseldorf, ProWein is now one of the most influential events for the global wine and spirits industry, with access reserved exclusively for trade visitors.

The 2026 edition will take place as usual at the Düsseldorf exhibition centre and will bring together around 4,000 exhibitors from more than 60 countries, along with tens of thousands of professional visitors, including buyers, importers, distributors, restaurateurs and sommeliers.

In 2025, the event welcomed around 42,000 visitors from 128 countries, confirming ProWein’s role as a global platform for the wine business.

For wineries, the fair represents a strategic opportunity to:

• present new vintages and product lines

• strengthen commercial relationships with international partners

• identify emerging trends in the global market

The 2026 edition: innovation and new opportunities

The new edition of the fair brings a strong focus on the future of the industry, summed up in the motto “Shape, Create, Elevate.”

Key highlights include:

• A new hall layout, designed to improve exhibitors’ visibility and make the visitor journey more intuitive.

• Matchmaking and networking programmes, created to facilitate meetings between producers and international buyers.

• Dedicated spaces for tastings and industry trends, with conferences and guided tastings led by experts.

ProWein continues to evolve, becoming not only a trade fair but also a privileged observatory on the transformations shaping the wine market.

Duchessa Lia: Piedmont in the spotlight on the international stage

Within this global scenario, Duchessa Lia brings to Düsseldorf the authentic character of Piedmontese wines.

For the winery, taking part in ProWein is a valuable opportunity to introduce an international audience to:

• the winemaking tradition of the Piedmont hills

• a strong focus on quality and grape selection

• a range of labels able to express elegance, terroir and identity

Throughout the event, all the winery’s most representative labels will take centre stage—an expression of a territory that has been synonymous with winemaking excellence for centuries.

Where terroir meets the global market

In a context like ProWein, where professionals from more than a hundred countries come together, wine becomes a universal language—capable of telling stories of place, culture and passion.

For Duchessa Lia, attending the fair means strengthening dialogue with the international market, creating new opportunities for collaboration, and continuing to bring the elegance of Piedmontese wines to the world.

See you in Düsseldorf

From 15 to 17 March 2026, Duchessa Lia looks forward to welcoming you at ProWein Düsseldorf to discover its wines up close and share a passion for Italian winemaking.

A unique opportunity to toast to quality, terroir, and the future of wine.