Asti e Moscato d'Asti Docg:
da questa terra, solo vini unici!


Alessandro Borghese, Brand Ambassador of the Consortium for the Protection of Asti Docg, continues the advertising campaign to promote the Colline del Moscato: unique lands from which unique wines, Asti Docg and Moscato d'Asti Docg are derived.



A land and a unique grape! This is the idea behind the new campaign of the Consortium for the Protection of Asti Docg which has chosen the face of Alessandro Borghese as the new brand ambassador. A unique land, because it is recognized as a UNESCO World Heritage Site: hills of breathtaking beauty and very steep and spectacular slopes, heroically cultivated by over 3,700 families of winemakers in 52 municipalities between the provinces of Asti, Cuneo and Alessandria.

But also a unique grape: white Muscat, which has been cultivated in Piedmont since ancient times and has become the oenological pride of local production, whose unmistakable aroma brings all the freshness and joy of freshly picked grapes back into the glass.


The Asti Docg denomination today is even wider. It is expressed in three similar yet very complementary labels:

  1. Asti Docg, the most uncorked sweet sparkling wine of the holidays in the world, an ideal combination of panettone and pandoro during the Christmas holidays;

  1. Moscato d'Asti Docg, sweet and naturally sparkling, ideal to accompany any type of dessert and - why not? - also the appetizer (very good with salted hazelnuts, cold cuts and fresh and aged cheeses).

  1. Asti Secco Docg, the brand new dry version of Asti sparkling wine that maintains all the freshness of the first in a drier taste, ideal to accompany any meal or to be mixed in cocktails.

This Christmas, choose Asti Docg, Moscato Docg and Asti Secco Docg Duchessa Lia,
unique wines from a unique grape: live the holidays with sweetness!


The collar with Alessandro Borghese, Brand Ambassador of Asti Docg, which will be affixed to all bottles of Asti Docg,
Moscato d'Asti Docg and Asti Secco Docg Duchessa Lia.


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